Future-facing strategist & passionate storyteller.

TRENDS AND FUTURES - GROWTH AND INNOVATION - STRATEGIC PLANNING -  CULTURAL AND CONSUMER INSIGHT

I tell stories that make people see things differently.

I’m a storyteller by nature and a planner focused on brand+innovation work by trade. I drive growth via sharp strategic planning, cultural/consumer insight work, and trends and futures work.

I’m based in the US and spent much of my career in Asia, so I’m agile in bringing expertise to, and working across, global markets.

I specialize in finding emerging, powerful stories, based on real research that triangulates market and consumer insight, client idiosyncracies, and change.

In the pursuit of strategic stories, I’ve

  • put together week-long trend and innovation workshops in Tokyo

  • positioned a new world-class airport (and repositioned a world-class airline)

  • worked with the C-Suite of an American water company to define how to double the size of the business in a decade by 2035

  • built worlds exploring everything from the future of luxury to the future of skincare

  • done qual research with teen consumers at a roadside beerhouse in Thailand

  • and more!

Work with me when:

Your brand has big goals that can’t be achieved by doing the same things you’ve been doing

You’re a Western brand trying to understand Asia, LGBTQ+, or American immigrant nuances

You need someone who can go from big picture to close in - whether that’s from 10 years out to the next quarter, from global to local, or from global drivers of change to specific client capabilities

Your brand wants to understand how the category or market landscape is changing, and what opportunities that might create

You have a mountain of data (quant, qual, secondary…) and need to find the breakthrough insight

You need an extra pair of hands on your team that has enough expertise in various disciplines to just jump in

You need to get smart quickly - outsource initial research, find experts to speak to (and summarize the findings), or trawl through client studies

Your clients are bored and you want to get them inspired, playful, and creative

CLIENT FEEDBACK

  • “I’m wowed…. this work needs to go beyond (APAC) and be shared with the global team.”

    Regional President for APAC, Heineken

  • “I love the (work)!!! The findings are exactly what we were looking for.”

    Brand Manager, WeTransfer

  • “This is the best workshop I've ever been to.”

    Senior Vice President, Head of Consumer Mobile Business, Globe Telecom

  • “The (trend expedition) was a wonderful experience. Lots of inspiration and compelling conversations!”

    Senior Global Content & Communications Manager, McCormick

  • “The work was received so well. It’s set us up for really powerful talks with leadership and we’re definitely going to be doing a similar project with you next year.”

    Director, Innovation & Technology Transfer at Purina

  • “(During a difficult project), every time Katherine came back onto the project, we got right back on track. She made everything so easy.”

    VP of Brand and Business Development at Twisthink

SELECT CLIENTS

kldiaz.consulting@gmail.com